Damon Burton's Certified SEO program helps web designers, funnel builders, and ad buyers master search engine optimization and pursue lucrative retainers with clients.
(PRUnderground) April 11th, 2025
Since Damon Burton launched his search engine optimization firm, SEO National, 18 years ago, he has received repeated requests to share his “secret sauce.” In response, Burton has launched an SEO training program, empowering marketing professionals to turn single-project customers into long-term clients that provide steady retainers.
Burton’s program is ideal for web designers, funnel builders, and ad buyers who often get hired for one-time projects but lack a way to turn those projects into retainer agreements. Burton supports these professionals learning about recurring fee agreements by equipping them to offer ongoing search engine optimization.
“My students become entrepreneurs who can offer more than just websites or ad management,” said Burton. “They can help their clients expand their marketing efforts through strategic search engine optimization. They become a one-stop shop for all their clients’ digital marketing needs and enjoy recurring retainers so they don’t have to keep scrambling for one-off jobs.”
Burton turned heads as a young SEO entrepreneur when he outranked a billion-dollar company on Google. Since then, he has become a trusted SEO provider as the president of SEO National, bringing page one rankings to mom-and-pop startups, Inc. 5000 companies, and world-renowned business titans like Russell Brunson, co-founder of funnel software ClickFunnels, and iconic life and business coach Tony Robbins.
Burton’s Certified SEO program offers training, certification opportunities, and ongoing accountability. The SEO program is available online, and requires little-to-no previous SEO experience. The program is a win-win for participants, who learn tips and tricks to market their own services through SEO while offering those same skills to expand their clients’ customer base.
With AI ascending, SEO is having a moment because its strategies help businesses get found with both traditional search and AI. And while digital ads are still a popular choice, SEO is attractive to many businesses because it provides longer-lasting benefits.
“If digital ad campaigns are like renting a car — with gains that evaporate the minute you stop funding your investment — SEO is like purchasing a car. SEO gives you assets you can hang onto, like a website and growing brand credibility and authority. Marketing professionals who take this certification course can now offer their clients more than just ads or websites. They can offer them the compounding financial gains that come from SEO.”
Certified SEO’s newest experts include:
- Yvonne Mayea, Founder of Wave Marketing Group
Mayea drew on her business management degree and digital marketing skills to grow her family’s auto repair shop, driving six figures in revenue in less than six months. She now helps independent automobile repair shops grow their customer base and drive up revenue using her newly acquired SEO skills. - Sasha Sustafa, President of Digital Phoenix
Mustafa is an engineer-turned-digital marketer. After joining Burton’s program and certifying earlier this year, she launched her own digital marketing company, pairing professional website development with SEO. - Zander Caffall, President of ZRC Marketing
Caffall, a web designer, certified through Burton’s program in 2024. Armed with proven SEO strategies, he launched his own digital marketing agency, offering both web design and SEO.
“Damon’s SEO course took me from uncertainty to running a full-time agency in just eight months,” said Caffall. “The step-by-step videos made it easy — even with no tech background. Whether you’re starting fresh or scaling up, this course gives you everything you need to succeed.”
To learn more about Burton’s transformative program and embark on a journey to SEO mastery and entrepreneurship, visit https://learn.certifiedseo.com.
About Damon Burton
A husband and father of three, Damon Burton founded a successful SEO company in 2007, SEO National. In the past decade-plus he has written a book on SEO, writes for Forbes, has been featured on BuzzFeed, USA Weekly, and has optimized websites for INC5000 companies, NBA teams, and businesses featured on Shark Tank.
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