NEW YORK, May 26, 2023 /PRNewswire/ -- The hair products market size is estimated to grow by USD 19,431.34 mn during 2022-2027. However, the growth momentum will progress at a CAGR of 4.12% during the forecast period. The market is segmented by Distribution Channel (offline and online), Product (hair care products and hair styling products), and Geography (Europe, APAC, North America, South America, and Middle East and Africa). Increasing hair-related issues are notably driving the hair care products market growth.

Information Services Market Insights -

• Vendors: 15+, Including Amway Corp., Colgate Palmolive Co., Coty Inc., Flora and Curl Ltd., Godrej Consumer Products Ltd., Henkel AG and Co. KGaA, John Paul Mitchell Systems, Johnson and Johnson, Kao Corp., LOreal SA, NATULIQUE Ltd., Natura and Co Holding SA, OUAI Hair Care, Pai Shau Inc., Revlon Inc., Shiseido Co. Ltd., ST. TROPICA Inc., The Estee Lauder Companies Inc., The Procter and Gamble Co., and Unilever PLC, among others
• Coverage: Parent market analysis; key drivers, major trends, and challenges; customer and vendor landscape; vendor product insights and recent developments; key vendors; and market positioning of vendors
• Segments: Distribution Channel (Offline and Online), Product (Hair care products and Hair styling products), and Geography (Europe, APAC, North America, South America, and Middle East and Africa)

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Hair products market - Vendor Insights

The growing competition in the market is compelling vendors to adopt various growth strategies such as promotional activities and spending on advertisements to improve the visibility of their services. Technavio report analyzes the market's competitive landscape and offers information on several market vendors including -
Amway Corp., Colgate Palmolive Co., Coty Inc., Flora and Curl Ltd., Godrej Consumer Products Ltd., Henkel AG and Co. KGaA, John Paul Mitchell Systems, Johnson and Johnson, Kao Corp., LOreal SA, NATULIQUE Ltd., Natura and Co Holding SA, OUAI Hair Care, Pai Shau Inc., Revlon Inc., Shiseido Co. Ltd., ST. TROPICA Inc., The Estee Lauder Companies Inc., The Procter and Gamble Co., and Unilever PLC

Hair Products Market – Market Dynamics

Major Drivers- 

• Increasing hair-related issues are pushing consumers to purchase hair care products.
• The concern for the psychological consequences due to hair-related issues such as extensive hair loss and thinning is driving the adoption of hair products among consumers. 
• Also, consumers experiencing Male Pattern Baldness (MPB) or androgenetic alopecia are also extensively procuring hair products to prevent hair issues.
• Increased fashion awareness is encouraging consumers to use stylistic products to fit in the society.
• There is a growing awareness of the benefits of premium and organic personal care products over standard products that use harmful chemicals.
• Such factors are expected to drive the growth of hair products during the forecast period.

Key Trend- 

• Growing demand for natural and organic hair products is a primary trend, positively influencing growth of the market.
• Due to the increasing awareness of hair and skin-related problems caused by artificial hair products for hair care and hair styling products, the demand for natural and organic hair products is extensive among the consumers.
• Organic hair products include ingredients such as plant extracts, natural oils, aloe vera, sea salt, charcoal, coconut oil, argan oil, and moringa oil, among others. Such ingredients are proven to be beneficial for hair care for a long duration. 
• Vendors offering organic hair products strictly adhere to high purity standards of the ingredients used in the products and these standards are set by various governing bodies of different countries.

Key Challenge- 

• The availability of counterfeit products is a major challenge to the market growth.
• Low price points of counterfeit products branded products are driving its sales. Growing adoption of counterfeit products affects the volume sales and pricing strategies of genuine vendors.
• To overcome the threat of counterfeit products, genuine vendors are compelled to price their hair products at low price points. Due to this, their profit margins and the value sales proportion decline drastically.
• Therefore, the presence of counterfeit products across the global market is expected to limit the market growth, during the forecast period.

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The hair products market report provides critical information and factual data, with a qualitative and quantitative study of the market based on market drivers and limitations as well as future prospects.

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What are the key data covered in this Hair Products Market report?

• CAGR of the market during the forecast period
• Detailed information on factors that will drive the growth of the Hair Products Market between 2023 and 2027
• Precise estimation of the size of the Hair Products Market size and its contribution to the market in focus on the parent market
• Accurate predictions about upcoming trends and changes in consumer behavior
• Growth of the Hair Products Market industry across Europe, APAC, North America, South America, and Middle East and Africa
• A thorough analysis of the market's competitive landscape and detailed information about vendors
• Comprehensive analysis of factors that will challenge the growth of Hair Products Market vendors

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The hair loss treatment products market is estimated to grow by USD 2,216.5 million at a CAGR of 4.6% between 2022 and 2027. This report extensively covers market segmentation by product type (vitamins and supplements, shampoos and conditioners, and others), gender (men, women, and children), and geography (APAC, North America, Europe, South America, and Middle East and Africa). The rising hair-related issues among consumers are notably driving market growth.

The hair styling products market is estimated to grow at a CAGR of 5.6% between 2022 and 2027. The size of the market is forecast to increase by USD 5,331.45 million. This report extensively covers market segmentation by type (HCGP, hair styling spray, and dry shampoo), distribution channel (offline and online), and geography (Europe, North America, APAC, South America, and the Middle East and Africa). The innovation and portfolio extension leading to product premiumization are notably driving the market growth.

Table of Contents

1 Executive Summary

• 1.1 Market overview 
• Exhibit 01: Executive Summary – Chart on Market Overview
• Exhibit 02: Executive Summary – Data Table on Market Overview
• Exhibit 03: Executive Summary – Chart on Global Market Characteristics
• Exhibit 04: Executive Summary – Chart on Market by Geography
• Exhibit 05: Executive Summary – Chart on Market Segmentation by Distribution Channel
• Exhibit 06: Executive Summary – Chart on Market Segmentation by Product
• Exhibit 07: Executive Summary – Chart on Incremental Growth
• Exhibit 08: Executive Summary – Data Table on Incremental Growth
• Exhibit 09: Executive Summary – Chart on Vendor Market Positioning

2 Market Landscape

• 2.1 Market ecosystem 
• Exhibit 10: Parent market
• Exhibit 11: Market Characteristics

3 Market Sizing

• 3.1 Market definition 
• Exhibit 12: Offerings of vendors included in the market definition

• 3.2 Market segment analysis 
• Exhibit 13: Market segments

• 3.3 Market size 2022 

• 3.4 Market outlook: Forecast for 2022-2027
• Exhibit 14: Chart on Global - Market size and forecast 2022-2027 ($ million)
• Exhibit 15: Data Table on Global - Market size and forecast 2022-2027 ($ million)
• Exhibit 16: Chart on Global Market: Year-over-year growth 2022-2027 (%)
• Exhibit 17: Data Table on Global Market: Year-over-year growth 2022-2027 (%)

4 Historic Market Size

• 4.1 Global hair products market 2017 - 2021
• Exhibit 18: Historic Market Size – Data Table on global hair products market 2017 - 2021 ($ million)

• 4.2 Distribution Channel Segment Analysis 2017 - 2021
• Exhibit 19: Historic Market Size – Distribution Channel Segment 2017 - 2021 ($ million)

• 4.3 Product Segment Analysis 2017 - 2021
• Exhibit 20: Historic Market Size – Product Segment 2017 - 2021 ($ million)

• 4.4 Geography Segment Analysis 2017 - 2021
• Exhibit 21: Historic Market Size – Geography Segment 2017 - 2021 ($ million)

• 4.5 Country Segment Analysis 2017 - 2021
• Exhibit 22: Historic Market Size – Country Segment 2017 - 2021 ($ million)

5 Five Forces Analysis

• 5.1 Five forces summary 
• Exhibit 23: Five forces analysis - Comparison between 2022 and 2027

• 5.2 Bargaining power of buyers 
• Exhibit 24: Chart on Bargaining power of buyers – Impact of key factors 2022 and 2027

• 5.3 Bargaining power of suppliers 
• Exhibit 25: Bargaining power of suppliers – Impact of key factors in 2022 and 2027

• 5.4 Threat of new entrants 
• Exhibit 26: Threat of new entrants – Impact of key factors in 2022 and 2027

• 5.5 Threat of substitutes 
• Exhibit 27: Threat of substitutes – Impact of key factors in 2022 and 2027

• 5.6 Threat of rivalry 
• Exhibit 28: Threat of rivalry – Impact of key factors in 2022 and 2027

• 5.7 Market condition 
• Exhibit 29: Chart on Market condition - Five forces 2022 and 2027

6 Market Segmentation by Distribution Channel

• 6.1 Market segments 
• Exhibit 30: Chart on Distribution Channel - Market share 2022-2027 (%)
• Exhibit 31: Data Table on Distribution Channel - Market share 2022-2027 (%)

• 6.2 Comparison by Distribution Channel 
• Exhibit 32: Chart on Comparison by Distribution Channel
• Exhibit 33: Data Table on Comparison by Distribution Channel

• 6.3 Offline - Market size and forecast 2022-2027
• Exhibit 34: Chart on Offline - Market size and forecast 2022-2027 ($ million)
• Exhibit 35: Data Table on Offline - Market size and forecast 2022-2027 ($ million)
• Exhibit 36: Chart on Offline - Year-over-year growth 2022-2027 (%)
• Exhibit 37: Data Table on Offline - Year-over-year growth 2022-2027 (%)

• 6.4 Online - Market size and forecast 2022-2027
• Exhibit 38: Chart on Online - Market size and forecast 2022-2027 ($ million)
• Exhibit 39: Data Table on Online - Market size and forecast 2022-2027 ($ million)
• Exhibit 40: Chart on Online - Year-over-year growth 2022-2027 (%)
• Exhibit 41: Data Table on Online - Year-over-year growth 2022-2027 (%)

• 6.5 Market opportunity by Distribution Channel
• Exhibit 42: Market opportunity by Distribution Channel ($ million)
• Exhibit 43: Data Table on Market opportunity by Distribution Channel ($ million)

7 Market Segmentation by Product

• 7.1 Market segments 
• Exhibit 44: Chart on Product - Market share 2022-2027 (%)
• Exhibit 45: Data Table on Product - Market share 2022-2027 (%)

• 7.2 Comparison by Product 
• Exhibit 46: Chart on Comparison by Product
• Exhibit 47: Data Table on Comparison by Product

• 7.3 Hair care products - Market size and forecast 2022-2027 
• Exhibit 48: Chart on Hair care products - Market size and forecast 2022-2027 ($ million)
• Exhibit 49: Data Table on Hair care products - Market size and forecast 2022-2027 ($ million)
• Exhibit 50: Chart on Hair care products - Year-over-year growth 2022-2027 (%)
• Exhibit 51: Data Table on Hair care products - Year-over-year growth 2022-2027 (%)

• 7.4 Hair styling products - Market size and forecast 2022-2027 
• Exhibit 52: Chart on Hair styling products - Market size and forecast 2022-2027 ($ million)
• Exhibit 53: Data Table on Hair styling products - Market size and forecast 2022-2027 ($ million)
• Exhibit 54: Chart on Hair styling products - Year-over-year growth 2022-2027 (%)
• Exhibit 55: Data Table on Hair styling products - Year-over-year growth 2022-2027 (%)

• 7.5 Market opportunity by Product 
• Exhibit 56: Market opportunity by Product ($ million)
• Exhibit 57: Data Table on Market opportunity by Product ($ million)

8 Customer Landscape

• 8.1 Customer landscape overview 
• Exhibit 58: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

9 Geographic Landscape

• 9.1 Geographic segmentation 
• Exhibit 59: Chart on Market share by geography 2022-2027 (%)
• Exhibit 60: Data Table on Market share by geography 2022-2027 (%)

• 9.2 Geographic comparison 
• Exhibit 61: Chart on Geographic comparison
• Exhibit 62: Data Table on Geographic comparison

• 9.3 Europe - Market size and forecast 2022-2027
• Exhibit 63: Chart on Europe - Market size and forecast 2022-2027 ($ million)
• Exhibit 64: Data Table on Europe - Market size and forecast 2022-2027 ($ million)
• Exhibit 65: Chart on Europe - Year-over-year growth 2022-2027 (%)
• Exhibit 66: Data Table on Europe - Year-over-year growth 2022-2027 (%)

• 9.4 APAC - Market size and forecast 2022-2027
• Exhibit 67: Chart on APAC - Market size and forecast 2022-2027 ($ million)
• Exhibit 68: Data Table on APAC - Market size and forecast 2022-2027 ($ million)
• Exhibit 69: Chart on APAC - Year-over-year growth 2022-2027 (%)
• Exhibit 70: Data Table on APAC - Year-over-year growth 2022-2027 (%)

• 9.5 North America - Market size and forecast 2022-2027
• Exhibit 71: Chart on North America - Market size and forecast 2022-2027 ($ million)
• Exhibit 72: Data Table on North America - Market size and forecast 2022-2027 ($ million)
• Exhibit 73: Chart on North America - Year-over-year growth 2022-2027 (%)
• Exhibit 74: Data Table on North America - Year-over-year growth 2022-2027 (%)

• 9.6 South America - Market size and forecast 2022-2027
• Exhibit 75: Chart on South America - Market size and forecast 2022-2027 ($ million)
• Exhibit 76: Data Table on South America - Market size and forecast 2022-2027 ($ million)
• Exhibit 77: Chart on South America - Year-over-year growth 2022-2027 (%)
• Exhibit 78: Data Table on South America - Year-over-year growth 2022-2027 (%)

• 9.7 Middle East and Africa - Market size and forecast 2022-2027 
• Exhibit 79: Chart on Middle East and Africa - Market size and forecast 2022-2027 ($ million)
• Exhibit 80: Data Table on Middle East and Africa - Market size and forecast 2022-2027 ($ million)
• Exhibit 81: Chart on Middle East and Africa - Year-over-year growth 2022-2027 (%)
• Exhibit 82: Data Table on Middle East and Africa - Year-over-year growth 2022-2027 (%)

• 9.8 US - Market size and forecast 2022-2027
• Exhibit 83: Chart on US - Market size and forecast 2022-2027 ($ million)
• Exhibit 84: Data Table on US - Market size and forecast 2022-2027 ($ million)
• Exhibit 85: Chart on US - Year-over-year growth 2022-2027 (%)
• Exhibit 86: Data Table on US - Year-over-year growth 2022-2027 (%)

• 9.9 China - Market size and forecast 2022-2027
• Exhibit 87: Chart on China - Market size and forecast 2022-2027 ($ million)
• Exhibit 88: Data Table on China - Market size and forecast 2022-2027 ($ million)
• Exhibit 89: Chart on China - Year-over-year growth 2022-2027 (%)
• Exhibit 90: Data Table on China - Year-over-year growth 2022-2027 (%)

• 9.10 Germany - Market size and forecast 2022-2027
• Exhibit 91: Chart on Germany - Market size and forecast 2022-2027 ($ million)
• Exhibit 92: Data Table on Germany - Market size and forecast 2022-2027 ($ million)
• Exhibit 93: Chart on Germany - Year-over-year growth 2022-2027 (%)
• Exhibit 94: Data Table on Germany - Year-over-year growth 2022-2027 (%)

• 9.11 UK - Market size and forecast 2022-2027
• Exhibit 95: Chart on UK - Market size and forecast 2022-2027 ($ million)
• Exhibit 96: Data Table on UK - Market size and forecast 2022-2027 ($ million)
• Exhibit 97: Chart on UK - Year-over-year growth 2022-2027 (%)
• Exhibit 98: Data Table on UK - Year-over-year growth 2022-2027 (%)

• 9.12 Canada - Market size and forecast 2022-2027
• Exhibit 99: Chart on Canada - Market size and forecast 2022-2027 ($ million)
• Exhibit 100: Data Table on Canada - Market size and forecast 2022-2027 ($ million)
• Exhibit 101: Chart on Canada - Year-over-year growth 2022-2027 (%)
• Exhibit 102: Data Table on Canada - Year-over-year growth 2022-2027 (%)

• 9.13 Market opportunity by geography 
• Exhibit 103: Market opportunity by geography ($ million)
• Exhibit 104: Data Tables on Market opportunity by geography ($ million)

10 Drivers, Challenges, and Trends

• 10.1 Market drivers 

• 10.2 Market challenges 

• 10.3 Impact of drivers and challenges 
• Exhibit 105: Impact of drivers and challenges in 2022 and 2027

• 10.4 Market trends 

11 Vendor Landscape

• 11.1 Overview 

• 11.2 Vendor landscape 
• Exhibit 106: Overview on Criticality of inputs and Factors of differentiation

• 11.3 Landscape disruption 
• Exhibit 107: Overview on factors of disruption

• 11.4 Industry risks 
• Exhibit 108: Impact of key risks on business

12 Vendor Analysis

• 12.1 Vendors covered 
• Exhibit 109: Vendors covered

• 12.2 Market positioning of vendors 
• Exhibit 110: Matrix on vendor position and classification

• 12.3 Amway Corp. 
• Exhibit 111: Amway Corp. - Overview
• Exhibit 112: Amway Corp. - Product / Service
• Exhibit 113: Amway Corp. - Key news
• Exhibit 114: Amway Corp. - Key offerings

• 12.4 Colgate Palmolive Co. 
• Exhibit 115: Colgate Palmolive Co. - Overview
• Exhibit 116: Colgate Palmolive Co. - Business segments
• Exhibit 117: Colgate Palmolive Co. - Key offerings
• Exhibit 118: Colgate Palmolive Co. - Segment focus

• 12.5 Coty Inc. 
• Exhibit 119: Coty Inc. - Overview
• Exhibit 120: Coty Inc. - Business segments
• Exhibit 121: Coty Inc. - Key offerings
• Exhibit 122: Coty Inc. - Segment focus

• 12.6 Godrej Consumer Products Ltd. 
• Exhibit 123: Godrej Consumer Products Ltd. - Overview
• Exhibit 124: Godrej Consumer Products Ltd. - Business segments
• Exhibit 125: Godrej Consumer Products Ltd. - Key news
• Exhibit 126: Godrej Consumer Products Ltd. - Key offerings
• Exhibit 127: Godrej Consumer Products Ltd. - Segment focus

• 12.7 Henkel AG and Co. KGaA 
• Exhibit 128: Henkel AG and Co. KGaA - Overview
• Exhibit 129: Henkel AG and Co. KGaA - Business segments
• Exhibit 130: Henkel AG and Co. KGaA - Key news
• Exhibit 131: Henkel AG and Co. KGaA - Key offerings
• Exhibit 132: Henkel AG and Co. KGaA - Segment focus

• 12.8 Johnson and Johnson 
• Exhibit 133: Johnson and Johnson - Overview
• Exhibit 134: Johnson and Johnson - Business segments
• Exhibit 135: Johnson and Johnson - Key news
• Exhibit 136: Johnson and Johnson - Key offerings
• Exhibit 137: Johnson and Johnson - Segment focus

• 12.9 Kao Corp. 
• Exhibit 138: Kao Corp. - Overview
• Exhibit 139: Kao Corp. - Business segments
• Exhibit 140: Kao Corp. - Key offerings
• Exhibit 141: Kao Corp. - Segment focus

• 12.10 LOreal SA 
• Exhibit 142: LOreal SA - Overview
• Exhibit 143: LOreal SA - Business segments
• Exhibit 144: LOreal SA - Key news
• Exhibit 145: LOreal SA - Key offerings
• Exhibit 146: LOreal SA - Segment focus

• 12.11 Natura and Co Holding SA 
• Exhibit 147: Natura and Co Holding SA - Overview
• Exhibit 148: Natura and Co Holding SA - Business segments
• Exhibit 149: Natura and Co Holding SA - Key offerings
• Exhibit 150: Natura and Co Holding SA - Segment focus

• 12.12 Revlon Inc. 
• Exhibit 151: Revlon Inc. - Overview
• Exhibit 152: Revlon Inc. - Business segments
• Exhibit 153: Revlon Inc. - Key offerings
• Exhibit 154: Revlon Inc. - Segment focus

• 12.13 Shiseido Co. Ltd. 
• Exhibit 155: Shiseido Co. Ltd. - Overview
• Exhibit 156: Shiseido Co. Ltd. - Business segments
• Exhibit 157: Shiseido Co. Ltd. - Key offerings
• Exhibit 158: Shiseido Co. Ltd. - Segment focus

• 12.14 ST. TROPICA Inc. 
• Exhibit 159: ST. TROPICA Inc. - Overview
• Exhibit 160: ST. TROPICA Inc. - Product / Service
• Exhibit 161: ST. TROPICA Inc. - Key offerings

• 12.15 The Estee Lauder Companies Inc. 
• Exhibit 162: The Estee Lauder Companies Inc. - Overview
• Exhibit 163: The Estee Lauder Companies Inc. - Product / Service
• Exhibit 164: The Estee Lauder Companies Inc. - Key offerings

• 12.16 The Procter and Gamble Co. 
• Exhibit 165: The Procter and Gamble Co. - Overview
• Exhibit 166: The Procter and Gamble Co. - Business segments
• Exhibit 167: The Procter and Gamble Co. - Key news
• Exhibit 168: The Procter and Gamble Co. - Key offerings
• Exhibit 169: The Procter and Gamble Co. - Segment focus

• 12.17 Unilever PLC 
• Exhibit 170: Unilever PLC - Overview
• Exhibit 171: Unilever PLC - Business segments
• Exhibit 172: Unilever PLC - Key news
• Exhibit 173: Unilever PLC - Key offerings
• Exhibit 174: Unilever PLC - Segment focus

13 Appendix

• 13.1 Scope of the report 

• 13.2 Inclusions and exclusions checklist
• Exhibit 175: Inclusions checklist
• Exhibit 176: Exclusions checklist

• 13.3 Currency conversion rates for US$ 
• Exhibit 177: Currency conversion rates for US$

• 13.4 Research methodology 
• Exhibit 178: Research methodology
• Exhibit 179: Validation techniques employed for market sizing
• Exhibit 180: Information sources

• 13.5 List of abbreviations 
• Exhibit 181: List of abbreviations

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